Blogging is fluid. A beautifully organic dance of thoughts and ideas, pieced together with creativity and hard work. It is no surprise that as the years pass, the blogging industry grows and changes along with the time. I can't be the only one who notices the fluctuating trends and styles, nor the only one who embraces changing their personal publication approach. We are all, as online content creators, in a constant state of flux. Over the past year I have noticed a growth in "serious" blogging, where creators spend full-time hours on photography, writing and editing for their blog and Youtube content. This has set an unspoken standard, where bloggers and vloggers who do not keep up, start to lose credibility and recognition. Whether you agree with this or not, it is hard to deny that the blogger with professional photography is going to catch your eye quicker than that of the blogger who took their photos in a dimly lit bedroom with their iPhone.
magazine blogging and glossy blogs
I have seen the terms "magazine blogging" and "glossy blogs" scattered around the internet, gaining more and more traction as the year progresses. There are no set definitions for these terms, but from what I can gather, they both refer to blogs that are so professionally curated that they could give well-known magazines a run for their money.
when did blogging become so serious?
It seems to me that blogging over the last year has really pushed this idea of professionally curated layouts and exceptionally planned visuals. If you're looking to "make it big", you're going to need to keep up, and this means you need to take your work seriously. I find it unfortunate that this standard makes hobby-bloggers/vloggers seem like "slackers" if they don't have show-stopping graphics, because really blogging success hasn't ever been about professional visuals and view counts. Some creators are taking their online content so seriously that we start seeing posts with titles like "Blogging Do's and Don'ts", "Tips for Blogging Success", and "What to Do When You're Ready to Get Serious About Blogging".
better than my magazine subscriptions?
I can understand the logic that "magazine blogging" could potentially replace our magazine subscriptions. Just last night I read through my Cosmopolitan magazine, closing it feeling underwhelmed by its content. I find myself skimming magazines more for blog post inspiration than actual information. It seems almost as though the content inside does not go nearly as in depth as someone could when writing a blog post on that same subject. Not only is the online content (99% of the time) free, it is also more personal. As a reader, you can get to know the writer on a closer level and this develops a great trust and understanding of their content.
may crack under pressure
With more "glossy blogs" comes a stronger unspoken standard of blogging. If readers become used to experienced photography, they are going to search for (and ultimately click on) the better looking content. It is unfortunate, because you can get some amazing information from some online creators who put more stock into their writing than in their layout and visuals. All this added stress could cause some very informative creatives to crack under the pressure. I've been a reader of at least three bloggers whose blogs have fizzled out in the last two years due to growing expectations.
If you are blogging for fame or fortune, you are setting yourself up for failure. Blogging should ultimately be about you. When coming up with content, I like to think about what I would share with my friends, rather than what I would write for a magazine publication. Push your creativity boundaries, but do it for yourself!